This marketing insights section includes a number of pieces authored by different members of the marketing team led by Matt Flenley.
Moving forward this section will incorporate the perspectives and insights into the marketing data world. The team most notably, recently have begun curating a series of blogs entitled ‘Our Team’, we are excited as this series unfolds and different team members are formally introduced to you all.
The series will make familiar the members of the team and we hope for you, it can clarify who can best solve your inquiry or best answer your question. We also have begun composing pieces surrounding the culture that we have with Datactics, most recently shining a light on the ‘Runners and Riders’ club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.
We also have been producing content around internally organised events and activities such as the ‘International Breakfast Days’, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team; we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.
The Action Mental Health Granite Challenge is the virtual cycling challenge which took place 4th-11th October. It is designed to challenge cyclists of all ages, abilities and goals to clock up as many kilometres as possible in the week of World Mental Health. Action Mental Health is a vital charity supporting mental health, so we were …
A few years ago, Heineken broadcast a classic Elephant-in-the-room advert where various groups of utility construction workers all agree to carry out their work at the same time, to “save digging up the road again and causing the public more inconvenience.” It’s probably the dream of every road-weary traveller encountering another set of roadworks on …
Part 4: Making The Data Governance Model deliver real-world results Read More »
Competition WINNER announced, Tech Export Academy and Meet Sean! Winner! Hot on the heels of the Data Management Summit Virtual last week, we are pleased to announce the winner of the competition we conducted. We asked the question ‘What’s your biggest data quality or matching challenge right now?’ for the chance to win a $100 gift card to Strand …
The route to better data quality – It’s easy to say that planning a journey has been made far simpler since the introduction of live traffic information to navigation apps. You can now either get there faster, or at the very least phone ahead to explain how long you’ll be delayed. It’s just as easy …
Part 2: Self-service data improvement is the route to better data quality Read More »
Build vs Buy? The 1970 space mission Apollo 13 famously featured one of the finest pieces of patched-together engineering ever seen on or indeed above this planet: making a square peg fit a round hole. In Houston, legions of expert NASA engineers worked alongside the reserve crew to improvise a way of fitting a square …
Part 3: Build vs Buy – Off-the-shelf or do-it-yourself? Read More »
Hi Sean! Perhaps as we begin, you could tell me a bit about how you got into your role, what was your educational background? I studied Computer Science at Queens University Belfast. Naturally, when I graduated, I wanted a role in the IT field. After having a job for 2 years, I then decided to go travelling and then upon my return, I began …
Three times the opportunity, three times the traybakes..! At Datactics, the Macmillan Coffee Morning was a great success, where thanks to the generosity of staff we managed to raise £331! We want to take this opportunity to thank the social committee here at Datactics, namely Shauna Corr and Paddy Donnelly, who played big roles in the organisation of …
A successful socially-distanced MacMillan Coffee Morning (or three!) at Datactics Read More »
You may be used to reading Alex Brown’s (Our CTO) blogs across our social channels. We thought we would sit down and chat about how he came to work in Datactics; his motivations and his passion for technology. Let’s jump right in… Hi Alex, maybe you can start us off by telling us how you …
This week at Datactics has been a particularly busy and exciting one! It’s going to be a packed round-up. Let the round-up begin…Hot on the heels of launching our brand-new website, this week was when the Data Management Summit USA Virtual took place, on the 29th-30th September, with the theme of “Adapting data strategies for today’s new normal environment.” Stuart speaks on a DMS panel and a Q&A Stuart Harvey, …
New York, Amsterdam and a brand new look: Weekly Update from Datactics Read More »
Helen Long is the Finance Manager at Datactics and has been a firm part of our family for 12 years now. We thought it would be great to sit down with Helen and find out how she got involved with us; what her passions inside and outside work are; and what her favourite part of working here is! Let’s …
With an increased demand for data, and with technology such as 5G making more information available than ever before, the risk that bad data presents is becoming increasingly common and dangerously frequent. Issues such as data duplication, missing data and ultimately the misuse of data cause a range of technology-driven problems; on the human side, …
I have recently joined the marketing team at Datactics and one thing I know for sure: generating accurate insights is critical for wealth and asset managers. Amongst avidly listening for soundbites during the webinar (and replaying a thousand times after to grab the best bits), The Future Proof Operating Models webinar was always going to …
Why Future-Proofing Data Management Operating Models Is Key To Success Read More »
Keaton Sullivan is a PhD student in the AI Team who joined us just over three weeks ago. He’s been contributing to projects and making a considerable mark on the AI Team already! We thought we would grab him for a chat to find out how he has found working in the team so far; …
You may be used to seeing Dr Fiona Browne (Head of AI) across our social channels, so we thought we would sit down with her and discuss, how she got into AI; what motivates her and her passion for technology. Let’s dive straight in… Fiona, just to begin with, tell us a bit about your background… I started my career by studying a BSc (Hons) degree in Computing …
Trying 10 different cultural breakfast cuisines right from the office! At Datactics we are proud to have 13 different nationalities across the workforce and, we fully embrace learning and exploring different cultures. Due to the variety of cultures in the company, a team borne initiative flourished and took the form of ‘International Food Days’. The initiative encouraged team members to proudly share …
Daiva Vencevičiūtė is a Data Engineer within the Client Services Team who lives in Lithuania. Upon completing her Belfast-based 6-month placement, Daiva returned to Lithuania to complete her degree. Since returning, she works with us on a part-time basis. We thought we would grab her for a chat to find out all about her placement, her involvement with the …
Matt Neill is working within the AI team and is now on Week 10 of his internship. He has been actively using his Data Science education background to put his stamp on the AI team. We thought we would grab him for a chat to unpack what he has been working on; how he got involved …
Mary Clare is working within the AI Team, she joined us in July and already has been contributing to projects and making her stamp within the AI Team. We thought we would grab her for a chat to find out how she has found her working in the team so far; what she has been …
Self-service data quality & matching specialists routinely winning awards and recognition for our software, company culture and customer satisfaction.