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Marketing Insights

This marketing insights section includes a number of pieces authored by different members of the marketing team led by Matt Flenley. 

Moving forward this section will incorporate the perspectives and insights into the marketing data world. The team most notably, recently have begun curating a series of blogs entitled ‘Our Team’, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will make familiar the members of the team and we hope for you, it can clarify who can best solve your inquiry or best answer your question. We also have begun composing pieces surrounding the culture that we have with Datactics, most recently shining a light on the ‘Runners and Riders’ club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the ‘International Breakfast Days’, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team; we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

Datactics took part in the UK-Thailand Tech Export Academy Mission!

Marketing Insights / By

A month ago today, marked the final day of the Department for International Trade (DIT)‘s UK-Thailand Tech Export Academy Mission. Thank you (or should we day ขอขอบคุณ) for superb introductory calls!  One major focal point of the Smart City agenda is galvanising the effective use of data to make the communities we live in a safer and more prosperous place to be. Discussions emerged on …

Datactics took part in the UK-Thailand Tech Export Academy Mission! Read More »

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Datactics Round-up: We have been shortlisted for Waters Rankings 2021!

Marketing Insights / By

Friday is here again! After a busy last 2 weeks of May, we are excited to tell you all our developments that have been happening over the past fortnight. Shortlisted for Waters Rankings 2021 We have been shortlisted for the Waters Rankings 2021. Each year, waterstechnology ask their readers at investment banks, asset management firms, …

Datactics Round-up: We have been shortlisted for Waters Rankings 2021! Read More »

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Branding your company in the US – GBBC Workshop – Key takeaways

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Last week we had the pleasure of joining a GBBC Workshop on the topic of ‘Branding your company in the US’. The session was led by Theobald Fox and centered around key tips for companies to consider in terms of branding and clarifying value proposition in relation to the US market.  For Datactics, this event was …

Branding your company in the US – GBBC Workshop – Key takeaways Read More »

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Global RegTech Summit Virtual 2021 | Datactics’ key takeaways

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The fourth annual Global RegTech Summit was hosted between 11-13th May 2021, as a virtual event to connect the global RegTech community. We attended the event which allowed us to hear debates and presentations from key RegTech leaders and innovators leading the shift to digital.   As the recent report by Erwin and FIMA demonstrated, one of the biggest headaches for data leaders in financial services is …

Global RegTech Summit Virtual 2021 | Datactics’ key takeaways Read More »

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Landing a Successful Bank-FinTech Partnership in the US – DIT Event – Brendan McCarthy

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Brendan McCarthy attended the Department for International Trade’s (DIT) ‘Landing a Successful Bank-FinTech Partnership in the US’ event which took place last week.   As part of Invest Northern Ireland’s ‘Graduate to Export’ programme, Brendan will travel to the United States later this year to represent Datactics in the region. “My role in-market will help drive Datactics’ international expansion plans by sourcing new business and potential partnerships within North America. This …

Landing a Successful Bank-FinTech Partnership in the US – DIT Event – Brendan McCarthy Read More »

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The Future of InsurTech | Post event reflection with Jamie Gordon

Marketing Insights / By

 Jamie Gordon attended Digital DNA’s Future of InsurTech event on 28th April. Here, he reflects on the biggest developments InsurTech is making to the Insurance industry, as well as some age-old challenges still to be faced.  Recent advancements across technology have vastly transformed many traditional industries. Much like banking and financial services, the insurance industry is being disrupted by traditional …

The Future of InsurTech | Post event reflection with Jamie Gordon Read More »

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Giro Datactica is finito! 4713km is complete and we have reached Milan!

Marketing Insights / By

The Runners and Riders club started the challenge to help get people more active in the better weather of April, with the aim of reaching Milan, Helsinki and Vilnius (where some of our colleagues are based) in just 4 weeks. We managed to complete that challenge with some amazing distances being racked up by participants; aiming for 3,471km overall, we accumulated a combined total of 4713.58km!  The challenge …

Giro Datactica is finito! 4713km is complete and we have reached Milan! Read More »

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Datactics Round-up: From receiving £2m growth investment to the RegTech Ireland Map!

Marketing Insights / By

This round-up, we are excited to tell you all our developments that have been happening over the past fortnight! Datactics receives £2m growth investment The investment was led by Par Equity, an Edinburgh-based investment firm that recently said it had a record year for capital deployed, despite the pandemic. It focuses on early-stage investments. Sales have …

Datactics Round-up: From receiving £2m growth investment to the RegTech Ireland Map! Read More »

martin vance, from the world of fromula 1 to the growing tech scene in belfast

From the world of Formula 1 to the growing Tech scene in Belfast… Meet Martin, our Data Management Consultant

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“One of the main things I want to put across is that I was willing to move from a big company and a sport I was passionate about to come to work in Belfast”  Martin Vance joined our team 15 months ago as a Data Management Consultant, helping our clients solve real-world data management problems. As someone …

From the world of Formula 1 to the growing Tech scene in Belfast… Meet Martin, our Data Management Consultant Read More »

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CDO and Data Leaders Global Summit 2021 | Interview with Michael Lynch

Marketing Insights / By

Last week we attended the CDO and Data Leaders’ Global Summit 2021 hosted by CDO Magazine and EDM council.  The goal of the event is to spotlight innovative thought leaders and to provide an opportunity to share and exchange new ideas, technology trends and networking. Throughout the virtual summit, there were many discussions that took place on the theme of Leadership, Data …

CDO and Data Leaders Global Summit 2021 | Interview with Michael Lynch Read More »

future proofing your data strategy for today's complex regulatory environment

‘Future-proofing your data strategy for today’s complex regulatory environment’| An interview with Kieran Seaward

Marketing Insights / By

“The rising demand for data analytics and the need to increase automation using AI/ML technologies mean there has never been a greater need for having a solid foundation of accurate and timely data in order to ensure accessibility, consistency, and accuracy”.        On 29th April, Kieran Seaward, Head of Sales took part in a panel discussion entitled “Future …

‘Future-proofing your data strategy for today’s complex regulatory environment’| An interview with Kieran Seaward Read More »

“How to conquer data and drive automation in banking and financial services” | An interview with Matt Flenley

Marketing Insights / By

As we know FinTech is changing the way people bank and the way of course banks wish to operate. Our very own, Marketing and Partnerships Manager Matt Flenley contributed to a webinar discussing how to conquer data and drive automation in banking and financial services. The session sought to unpack the best practices for using technology and optimising …

“How to conquer data and drive automation in banking and financial services” | An interview with Matt Flenley Read More »

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Datactics Round-up: From becoming the newest member of the Belfast Chamber to making it into the Tech Nation UK FinTech Spotlight

Marketing Insights / By

Friday is upon us again! After a busy 2 weeks, this round-up we are excited to tell you all our developments that have been happening over the past fortnight. Stuart Harvey took part in the National Strengths – Findexable Report Launch for UK FinTech week The new Department for International Trade (DIT) report highlights the strengths of the …

Datactics Round-up: From becoming the newest member of the Belfast Chamber to making it into the Tech Nation UK FinTech Spotlight Read More »

‘Establishing a strong data management foundation for trusted and connected data to drive data science and AI’ | An interview with Kieran Seaward

Marketing Insights / By

Yesterday, 28th April, Kieran Seaward, Head of Sales took part in a panel discussion entitled ‘Establishing a strong data management foundation for trusted and connected data to drive science and AI’. He spoke alongside Andrea Smith, BNY Mellon; Stan O’Marra, Invesco US; Malavika Solanki, The Derivatives Service Bureau, and Robert Wallos, West Highland. The panel was then moderated by Niresh Rajah.  The …

‘Establishing a strong data management foundation for trusted and connected data to drive data science and AI’ | An interview with Kieran Seaward Read More »

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“I am really passionate about helping young people to understand mathematics and to showcase to them the wealth of opportunities in front of them!…” Meet Edele: our new Software Engineer

Marketing Insights / By

Edele Copeland has joined our team this week as a Software Engineer. We thought we would sit down and find out a bit more about who she is, how she has come to Datactics, her goals and ambitions. Read on to get to know her better…  Hi Edele! It’s great to have you on board. What can you tell me about …

“I am really passionate about helping young people to understand mathematics and to showcase to them the wealth of opportunities in front of them!…” Meet Edele: our new Software Engineer Read More »

Collision 2021 | Post Event Interview with Tania Ahmed

Marketing Insights / By

Tania Ahmed, Digital Marketing Specialist at Datactics attended Collision, the Toronto based tech conference that took place from 20-22nd April.   Collision is one of the biggest tech conferences in the world, and we were delighted to be in attendance. We caught up with Tania to hear all about the event and hear about the key takeaways and …

Collision 2021 | Post Event Interview with Tania Ahmed Read More »

How to establish data quality and data governance for analytics | An interview with Matt Flenley

Marketing Insights / By

Matt Flenley, Marketing and Partnerships Manager at Datactics shared yesterday (22nd April 2021) on a Data Management Insight webinar on the topic of ‘How to establish data quality and data governance for analytics’. He spoke alongside Viral Vyas of HSBC, Ellen Gentile of SMBC, Semarchy’s Nick Jepson, and Bloomberg’s David Tabit. Moderation was ably provided as ever, by A-Team’s Sarah Underwood.   The webinar allowed the speakers to unpack the key challenges of data quality and governance …

How to establish data quality and data governance for analytics | An interview with Matt Flenley Read More »

Datactics Round-up: Being Included In Pwc’s Scale Wealthtech Programme To Being Named As One Of 10 Companies To Watch Out For By Silicon Luxembourg

Marketing Insights / By

Friday is here again! After a busy 2 weeks, we are excited to tell you all our exciting developments that have been happening over the past fortnight Datactics is included in PwC’s Scale | WealthTech programme! To kick-off, we delightedly announced that Datactics has been included in PwC’s Scale | WealthTech programme! We are delighted …

Datactics Round-up: Being Included In Pwc’s Scale Wealthtech Programme To Being Named As One Of 10 Companies To Watch Out For By Silicon Luxembourg Read More »

Self-service data quality & matching specialists  routinely winning awards and recognition for our software, company culture and customer satisfaction.

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