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Marketing Insights

This marketing insights section includes a number of pieces authored by different members of the marketing team led by Matt Flenley. 

Moving forward this section will incorporate the perspectives and insights into the marketing data world. The team most notably, recently have begun curating a series of blogs entitled ‘Our Team’, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will make familiar the members of the team and we hope for you, it can clarify who can best solve your inquiry or best answer your question. We also have begun composing pieces surrounding the culture that we have with Datactics, most recently shining a light on the ‘Runners and Riders’ club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the ‘International Breakfast Days’, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team; we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

Data Quality is important to an organisation for many reasons.

Data Quality is important to an organisation for many reasons

Marketing Insights / By

Many businesses find that the data they collect has limited reliability. A recent study by Experian highlighted  that 55% of business leaders do not trust their data, ultimately impacting the confidence that business leaders have over the data they collect.   Bad data can have significant business consequences for companies. Research by GlobalTranz found that approximately 77% of companies have the belief that their bottom line is …

Data Quality is important to an organisation for many reasons Read More »

our team niall, project manager

“I tell everyone the best part of this job is interacting with so many people…” – Meet Niall: our Project Manager

Marketing Insights / By

Niall is our Project Manager at Datactics, his primary focus is on stakeholder management and delivery; liaising between clients, technical leads and multiple interdisciplinary teams to ensure successful project delivery. He joined the company in April 2020 and in that time has undertaken the role with incredible diligence. We are excited that his team is …

“I tell everyone the best part of this job is interacting with so many people…” – Meet Niall: our Project Manager Read More »

We completed a 140km cycle from Belfast-Portrush for Action Mental Health!

Marketing Insights / By

On Friday 15th October, Matt, Dave and Marcus decided to embark on a 140km cycle from Belfast-Portrush – with a support cast from Datactics joining for the first leg from Belfast to Loughshore Park.  This cycle was the first of our activities as part of the Granite Challenge for Action Mental Health. After we completed the first leg of our cycle, the team were …

We completed a 140km cycle from Belfast-Portrush for Action Mental Health! Read More »

what are the benefits

What are the benefits of Data Discovery? | Key takeaways from DMS USA Panel

Marketing Insights / By

Datactics Head of AI, Fiona Browne, recently joined a panel at Data Management Summit USA Virtual discussing the science of data discovery and the art of implementation of business value. This panel sought to unpack the greatest data discovery challenges that have surfaced as a result of increased data volumes, and financial institutions making more use of cloud environments.   …

What are the benefits of Data Discovery? | Key takeaways from DMS USA Panel Read More »

social media savvy

What can B2B learn from cousin, B2C | A reflection from Social Media Savvy

Marketing Insights / By

Yesterday, we were kindly invited to Social Media Savvy, a conference that happens yearly in the Titanic Hotel ran by the wonderful Ashleigh Watson of Copper Square Communications. This was the first time in a few years the event has been able to be held in-person and the majestic setting was perfect for the social …

What can B2B learn from cousin, B2C | A reflection from Social Media Savvy Read More »

regulatory reporting, what are the challenges

What are the challenges of regulatory reporting? | Reflection by Jamie Gordon

Marketing Insights / By

One thing I’ve always enjoyed about working at Datactics is that we’re always on the lookout for how fellow tech firms are addressing the issue of how to enable better compliance in regulated industries. Banks, for example, are always seeking easier ways of onboarding technology, so if we find those synergies ourselves it definitely creates a shortcut to faster, simpler …

What are the challenges of regulatory reporting? | Reflection by Jamie Gordon Read More »

Datactics Round-up: The Datactics Academy has been launched!

Marketing Insights / By

It’s hard to believe that October is here. We’re back to share with you upcoming in-person events, award shortlist news, video footage, and a brand new role! Read on for more… In-person events have returned and we jumped on that plane In the past 2 weeks we had the opportunity to attend many events including Big Data Ldn. This …

Datactics Round-up: The Datactics Academy has been launched! Read More »

Datactics has been shortlisted for 3 awards at the Data Management Insight Awards 2021!

Datactics Round-up: We have been shortlisted for 3 awards at the Data Management Insight Awards 2021!

Marketing Insights / By

It’s been a jam-packed couple of weeks at Datactics. With Friday here again, we’re back to share with you upcoming in-person events, award shortlist news, video footage, and an upcoming panel appearance! Read on for more… In-person events have returned and we are jumping on that plane Join us at D&A Metro London. It is the hyper-local …

Datactics Round-up: We have been shortlisted for 3 awards at the Data Management Insight Awards 2021! Read More »

fortnightly round up

Datactics Round-up: We are the gold sponsor of the Data Management Summit USA Virtual 2021!

Marketing Insights / By

It’s been a fast-paced number of weeks at Datactics. With Friday here again, we’re back to share with you upcoming events, video appearances, an exciting role within Datactics, and our new Insurance whitepaper! Read on for more… Fiona Browne will be sharing on the science of data discovery and the art of implementation for business …

Datactics Round-up: We are the gold sponsor of the Data Management Summit USA Virtual 2021! Read More »

“Working in a team with such talented women has pushed me to want to progress in my career further” – Edele Copeland, Software Engineer

Marketing Insights / By

Edele Copeland joined Datactics just under 6 months ago to work in our Software Development team.  We have loved getting to know her and wanted to take the time to ask her about how she is settling in; what her favourite part of being in the team is; and how she sees her role developing into the future.  Hi Edele, how are you settling into the role?  Brilliantly! I was delighted to immediately feel part of the …

“Working in a team with such talented women has pushed me to want to progress in my career further” – Edele Copeland, Software Engineer Read More »

fortnightly roundup 6th august

Datactics Round-up: Finally getting our full team together for a Strategy filled morning session at the Europa Hotel

Marketing Insights / By

It’s been a busy couple of weeks at Datactics. With Friday upon us again, we’re back with news of our company strategy day, podcasts, an exciting role within Datactics, and sharing our new case studies! Read on for more… Finally getting our full team together for a Strategy filled morning session at the Europa Hotel …

Datactics Round-up: Finally getting our full team together for a Strategy filled morning session at the Europa Hotel Read More »

Julian

“For me, the outcome of what I do is the most important thing…” Meet Julian: our Head of Business Development UK

Marketing Insights / By

Julian Wavell kickstarted his role as Head of Business Development UK at Datactics a few weeks ago. We thought it would be a good idea to sit down with him and chat about his role and what he is hoping to achieve within it. Hi Julian! It’s great to have you join us, could you …

“For me, the outcome of what I do is the most important thing…” Meet Julian: our Head of Business Development UK Read More »

best data quality management system award

Datactics Round-up: We won Best Data Quality Management System Award at SITC!

Marketing Insights / By

Friday is here again! After a busy last 2 weeks, we are excited to tell you all our developments that have been happening over the past fortnight. Datactics unveiled new dedicated Client Services hub Last week we released press for the opening of our new office which marked the latest chapter in Datactics’ rapid growth …

Datactics Round-up: We won Best Data Quality Management System Award at SITC! Read More »

Datactics’ key takeaways from DIT North America Week!

Marketing Insights / By

Last week we attended the Department for International Trade (DIT) ‘North America Week’ which took place from the 21st-25th June. The event allowed us to hear from companies who have worked with DIT to grow their businesses in North America, as they share both their successes and challenges.    This event week was firmly on our calendar as Brendan McCarthy, Business Development …

Datactics’ key takeaways from DIT North America Week! Read More »

Datactics Round-up: New Office opening and Invest NI filming!

Marketing Insights / By

Friday is here again! After a busy last 2 weeks of June, we are excited to tell you all our developments that have been happening over the past fortnight. Datactics unveils new dedicated Client Services hub! Last week we officially opened our new office which marked the latest chapter in Datactics’ rapid growth story, following …

Datactics Round-up: New Office opening and Invest NI filming! Read More »

knife crime, using technology, ONS

Knife Crime – Using Technology to improve results at ONS

Marketing Insights / By

On May 18th 2021, the UK Government published its response to the consultation on the National Data Strategy (NDS) and next steps for making the UK a world leading data economy. Outlined are five key priority ‘missions’ that underpin the delivery of the strategy, including a commitment to transforming government use of data, in order …

Knife Crime – Using Technology to improve results at ONS Read More »

Datactics Round-up: Workplace of the Year and Young Person of the Year Nominations at Digital DNA Awards 2021!

Marketing Insights / By

Friday is here again! After a busy first 2 weeks of June, we are excited to tell you all our developments that have been happening over the past fortnight. Shortlisted for Waters Rankings 2021! We have been nominated in the Waters Rankings 2021, as voting closes today – a vote would be brilliant! Each year, WatersTechnology.com ask …

Datactics Round-up: Workplace of the Year and Young Person of the Year Nominations at Digital DNA Awards 2021! Read More »

Self-service data quality & matching specialists  routinely winning awards and recognition for our software, company culture and customer satisfaction.

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